Nine pieces on how editorial coverage works, why it matters more than most brands realize, and what separates placements that build authority from ones that don't.
Most PR pitches fail within three seconds of a journalist opening them. This isn't because the brands pitching are bad — it's because they're pitching brand stories when journalists are looking for reader stories. Here's what that distinction looks like in practice, and how to close the gap.
Read article →Not all press coverage is equal. A placement on a site with a DR of 90 and editorial standards enforced by an actual editor carries fundamentally different weight than a contributed post on a content farm that sells access. Here's how to read a placement's actual authority before you pursue it.
Read article →B2B buyers don't make purchases from brands they've never heard of. The problem is that brand familiarity at scale — the kind that turns a cold prospect into someone who already trusts you — doesn't come from ads or content marketing alone. Editorial coverage is a different kind of signal entirely.
Read article →The instinct to target the biggest publication possible is understandable, but it's usually the wrong move. Publication strategy is fundamentally about audience overlap — putting your brand's story in front of the people who actually make buying decisions in your category, not in front of the most eyeballs.
Read article →One editorial placement produces a measurable result. Ten placements across authoritative publishers over twelve months produces something qualitatively different — a brand that AI systems and search engines have learned to associate with a topic. The math behind that compounding is worth understanding before you plan your next campaign.
Read article →Most PR thinking focuses on the pitch — the angle, the hook, the subject line. Those things matter, but they're the starting point of a transaction, not a relationship. The brands that generate consistent editorial coverage are operating on a fundamentally different timeline, and that difference is worth understanding before you send another pitch.
Read article →The metrics most PR campaigns lead with — earned media value, impressions, reach, share of voice — are proxies for something real, but they're frequently mistaken for the thing itself. Here's what to measure instead, and how to set up the pre-campaign baselines that make post-campaign reporting honest.
Read article →If there's a single category of PR pitch that reliably outperforms everything else, it's original research. Not opinion pieces, not product announcements — data that reveals something previously unknown about a topic journalists are actively covering. Here's how to design research that's built to generate coverage.
Read article →The PR industry has a coverage problem that rarely gets named directly: most campaigns don't produce the editorial placements they set out to generate. Not because the brands are uninteresting or the agencies are incompetent, but because the fundamental structure of most campaigns is misaligned with how editorial decisions actually get made.
Read article →Editorial PR campaigns for B2B SaaS brands. Fixed price, guaranteed placements, no retainers.
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